Coalition for Content Provenance and Authenticity (C2PA)
A standards body developing open, global technical standards for certifying the provenance and authenticity of digital media.
Year Founded
2021
Geography
North America
Address
Project of the Joint Development Foundation (Linux Foundation); United States
AI Impact Areas
AI areas they serve
Areas of Focus
Content provenance and authenticity standards
Content Credentials (tamper-evident media metadata)
Cryptographic media verification
AI-generated content disclosure
Combating misinformation and content fraud
Cross-industry standards adoption
Key Priorities
Drive broad adoption of Content Credentials across platforms and devices
Advance open provenance specifications for new media types
Strengthen disclosure of AI-generated and AI-edited content
Build cross-industry trust in digital media authenticity
Mission
To address the prevalence of disinformation, misinformation, and online content fraud by developing open, global technical standards for certifying the source and history (provenance) of media content. C2PA Content Credentials let publishers, creators, and consumers trace the origin and edit history of images, video, audio, and documents.
Milestones
2022: Published the first versions of its open content provenance technical specification (Content Credentials)
2021: Founded in February by Adobe, Arm, BBC, Intel, Microsoft, and Truepic, merging the Content Authenticity Initiative and Project Origin
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