Common Sense Media

The leading nonprofit putting kids' safety and well-being first in the digital era through ratings, education, and advocacy.

About Us

Year Founded:

2003

Geography:

North America

Address:

San Francisco, California, United States

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Mission

To improve the lives of all kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Common Sense rates media and tech, educates families and schools, and advocates for policies that put children's well-being at the center of the digital world.

Impact

AI areas they serve

Areas of Focus

Age-based ratings and reviews of media, apps, and AI tools

AI safety and standards for kids (Common Sense AI Safety Institute)

Digital citizenship and media-literacy education

Research on kids, media, and technology

Child-focused tech policy and advocacy

Family digital well-being resources

Upcoming Goals

Close the gap between AI deployment and child-safety standards

Expand independent AI evaluations designed around childhood development

Grow digital-citizenship education in schools

Advance state and federal policy protecting kids online

Milestones

2026: Launched the Youth AI Safety Institute — independent, “crash-test”-style testing of the AI products kids use most, with results published for families; funders include Anthropic, the OpenAI Foundation, Pinterest, and the Walton Family Foundation (the Institute retains editorial independence)

2003: Founded by Jim Steyer in San Francisco to “rate, educate, and advocate” for kids and families

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