Year Founded
1992
Geography
North America
Address
80 Hanson Place 5th Floor Brooklyn, NY 11217, USA
AI Impact Areas
AI areas they serve
Areas of Focus
Video for human rights
Deepfakes and synthetic media
AI and misinformation
Media authentication
Video advocacy training
Human rights documentation
AI and human rights
Content provenance
Key Priorities
Expand work on AI-generated media and deepfakes
Develop tools and training for authenticating human rights documentation
Grow global network of video advocates
Address AI-driven misinformation in elections and conflicts
Mission
To help people use video and technology to protect and defend human rights. WITNESS has expanded to address challenges posed by AI, deepfakes, and synthetic media to human rights documentation.
Milestones
1992: Founded by musician Peter Gabriel and the Reebok Human Rights Foundation
Trained human rights defenders in 150+ countries on video advocacy
Pioneered work on "Prepare, Don't Panic" approach to deepfakes and synthetic media
Published reports on AI-generated media threats to human rights
Created the Deepfakes Rapid Response Force
Developed the "Is It Real?" media authentication framework
Addressed AI and misinformation in the Global South
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